Yodel is an independently-owned parcel carrier. It delivers around 190 million parcels each year for many of the UK's leading retailers and businesses. They have more than 50 sites nationwide and work with various sectors, including fashion, leisure, health and beauty, home and garden, electrical, gifts, publishing, and entertainment.
Enhancing Delivery Experiences Across Platforms with Yodel
Yodel is a parcel carrier with around 190 million parcels delivered each year for many of the UK's leading retailers and businesses. Yodel's website and mobile app are key platforms for parcel management and brand engagement. Rubyblok's solution addressed content management issues with a user-friendly interface for Yodel's marketing team, streamlining the process and ensuring timely updates across all channels.
About the company
Our solution
Yodel's website and mobile app are key platforms for parcel management and brand engagement. However, managing content posed challenges. Pages like tutorials, FAQs, brand profiles, and blogposts needed frequent updates across both platforms. There was also a need for dynamic content display based on user types. Rubyblok's solution addressed these issues with a user-friendly interface for Yodel's marketing team, streamlining content management and ensuring timely updates across all channels.
Results and Outcomes
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Content editors enjoy an intuitive experience with a drag-and-drop interface, providing real-time previews as they create new content.
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The mobile app and website can synchronize content updates seamlessly through a unified interface.
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Content caching boosts performance by minimizing API calls, triggered only when content is updated.
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Content caching enables additional features like global content search and dynamic content switching based on user types.
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Specialized storage techniques for large files such as images and videos optimize data storage and reduce maintenance expenses.
